About Us

Hearts & Colors is an art company representing the works of Sam Grudge, an American artist and lifelong innovator living in Belgium. We sell original artwork, limited edition and open edition prints as well as various objects featuring Sam's designs, known to always feature a heart in his visuals.

The works we represent are colorful, joyful, and bold. We want to communicate and share our hope with the world.

We stand for quality of life in a world dominated by stress. We strive to be a breath of humanity and connectedness, giving everyone love and respect, so people can get up in the morning with a smile. As Sam, our Founder, puts it: “I hated what anxiety did to me. I hated who it made me become. And while I can’t undo the past,” he explains, “I can sure as hell dedicate the rest of my life to breaking this chain for others.”

And so we are on a first quest of painting hearts on every wall in the world as reminders that life is more than a struggle to make ends meet; it is more than a quest for success and it is more than the accumulation of wealth. We will not waive. We will not falter. And we will not stop.

We use the tools of our society and the ingenuity of humans, however, to build the means to make a difference in people’s lives. We sell products, we use technology, including artificial intelligence, where it amplifies our own abilities, and we are building a brand. The power of that brand is how we grow into communities and how we reach the far sides of the globe.

We need everyone’s help to do that. We are working on all sorts of productive partnership models so our message can quickly traverse through the economic and social constructs of our society. No idea is too small or too weird. Give us a call and let’s chat about your experiences, your aspirations and your ideas.